What do ethical principles primarily help individuals do?

Ethical principles primarily help individuals evaluate competing options and choose appropriately by providing a framework to assess the consequences of their actions and the moral implications of their choices. When faced with a dilemma or decision, these principles guide individuals to weigh their options against established values such as honesty, fairness, and respect. This structured approach enables them to make informed decisions that align with ethical standards, rather than being swayed by subjective feelings or external pressures. By emphasizing critical thinking and reasoned judgment, ethical principles ensure that the decisions made are not just expedient but also justifiable on moral grounds.